Basic Entrepreneurship Courses for Farmers
This program is to primarily develop entrepreneurial capabilities of farmers in order that they can increase productivity of farm production, improve vertical/horizontal agribusinesses linkages and produce market based, demand led crop diversification. The basic entrepreneurship course has three modules namely:
Module 1: Unlocking Farmers' Entrepreneurial Competencies
This module will help them assess and develop their personal enterprising behavior, a critical factor in running the farm as an enterprise activity and not only as a production activity.
- Explain why a farm must be viewed as a business
- Describe the impact of personal entrepreneurial competencies (PECs) in managing the risks inherent in a farm enterprise
- Display PEC behaviors consistent with the proactive life habits and beliefs
- Commit themselves to pursue entrepreneurial actions by preparing an action plan for personal entrepreneurial development as a farmer
Module 2: Business Opportunity Identification
This module will help them identify, screen and select business opportunities/projects, that can augment farm income.
- Exercise skills in generating project ideas from typical day-to-day stimuli facing farmers in the community
- Identify project ideas for expansion or improvement of his particular farm business
- Demonstrate information seeking skills and summarize insights in a SWOT analysis of his farm business
- Screen and rank business ideas according to probable viability
- Match business ideas with personal vision, competencies and resources
Module 3: Farm Business Planning
This module will help them acquire skills in business planning and develop their own farm business plans.
- Prepare marketing, technical, organization and finance aspects of a farm business plan
- Apply analytical techniques identified in the FSD approach espoused by DAR
- Demonstrate ability to explain and defend the farm business plan
The three modules can be stand alone training programs.
COURSE COVERAGE
Module 1: Unlocking Farmers' Entrepreneurial Competencies
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Day 1
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Introductory Activities
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Opening Ceremonies
Unfreezing/ self and other awareness
Leveling of expectations
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Understanding Entrepreneurship
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Is farming a business?
Self motiviation 1
Qualities for success as Farmer
Entrepreneurship
Do I have what it takes?
Entrepreneurship
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Day 2
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Achievement PEs
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Opportunity Seeking
Openness to change
Openness to new ideas
Innovativeness
Risk Taking
Persistence, determination, and hard work
Competitiveness
Demand for quality
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Day 3
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Planning PECs
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Information seeking including IT
Goal settngs/Target Output oriented
Foresight
Systematic Action, planning and monitoring and evaluation
Time Management
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Power PECs
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Self esteem, self confidence
Communication Skills
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Day 4
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COnti. Power
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Networking and linkaging
Negotiation Skills
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Applications
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A look at habits and practices
Financial discipline/cash savings
Simple recording and accounting
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Day 5
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Continuation
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Personal Balance Sheet
Valuing the Land
Life Planning
Visioning
Positive thinking
Optimism
Self motivation 2
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Integration
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Evaluation
Closing
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Module 2: Business Opportunity Identification
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Day 1
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Introductory Activities
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Opening
Unfreezing activities
Leveling of expectations
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Idea Generation
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Brainteasers
Brainstorming activities
Entrepreneurship innovations
Information gathering skills
Actual Visit to a Farm: Model Farm
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Day 2
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Continuation
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Discussion of Model arm visit and case study
Impact on the Filipino Agricultural Practices on Environment and Ways of Protecting environment
Market networking and linkaging
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Idea screening
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SWOT Analysis Framework
Farm Improvement packages
SWOT fieldwork
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Day 3
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Continuation
Idea Selection
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Presentation of SWOT Analysis
Micro Screening
Matching of person with Project i.e. final farm Improvement package
Presentation of final Farm Improvement package
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Integration
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Evaluation
Closing activities
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Module 3: Farm Business Planning
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Day 1
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Introductory Activities
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Openign Ceremonies
Unfreezing activities
Leveling of Expectations
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Farm Business Plan
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Importance of Farm Business Planning
Three basic aspects of Farm Business Plan
Overview of Farm Business Plan
SLE: Entrefarm module 2 variation
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Marketing Plan
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Introduction to Marketing
SLE: Story of Magdalena
Concept of supply and demand
Importance of Pricing
4 Ps of marketing
Walk thru marketing plan
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Day 2
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Continuation
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Fieldwork and workshop/coaching on marketing plan
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Production plan
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Introduction to Production
Components of production plan
Walk thru production plan
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Day 3
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Continuation
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Fieldwork and workshop/coaching on production plan
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Management Plan
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Introduction to Management Plan
Components of Management Plan
Walk thru Management Plan
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Day 4
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Continuation
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Workshop/Coaching on management plan
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Finance Plan
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Preparing the Finance Plan
Components of Finance Plan
Walk thru Financial Plan
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Day 5
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Continuation
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Workshop/Coaching on Finance plan
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Viability Test
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Presentation of Farm business plans to experts
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Integration
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Evaluation
Closing
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